Project Background

Tim Ho Wan faced a significant challenge during the COVID-19 pandemic as the number of dine-in customers drastically dropped. As people shifted towards food delivery, the brand recognized the need to adapt to the changing landscape while also reigniting interest in their physical locations.

Client: Tim Ho Wan HK

The Challenges
Our Tasks

With the pandemic altering dining habits, Tim Ho Wan needed to draw customers back to their restaurants. The goal was to re-engage their audience, strengthen their brand presence, and create a buzz that would encourage people to return to the dining experience they loved before the pandemic.

  • FB IG ads management

    • We developed a content strategy that highlighted the unique dining experience at Tim Ho Wan, focusing on high-quality visuals of signature dishes, behind-the-scenes glimpses, and customer testimonials.

  • Google SEM management

    • we developed and managed a comprehensive Search Engine Marketing (SEM) campaign on Google. This included keyword planning, budget management, and the creation of targeted ads that would capture the interest of users searching for dining options. Our goal was to increase online visibility and drive both website visits, social media exposure and in-store traffic.

  • Social Media Consultation

    • We provided ongoing monitoring of social media activity, analyzing engagement metrics and adjusting content strategies accordingly. This allowed us to keep the brand’s online presence dynamic and responsive to audience interactions, ultimately fostering stronger community engagement.