Project Background

The Society for AIDS Care, established in November 1994, is a community-based and non-profit charitable organization dedicated to providing high-quality direct patient care services to children, adults, and elderly people living with HIV/AIDS (PLHIV) and their caregivers.

Client: The Society for AIDS Care

The Challenges

Our Tasks

The Society for AIDS Care needed to enhance its online visibility and reach to continue its mission of providing essential services. This included raising awareness about their work, engaging with the broader community, and driving participation in their programs.

• Google SEM

  • We launched a targeted SEM campaign on Google. This campaign was designed to reach individuals searching for information related to HIV/AIDS care, support services, and community health initiatives. We carefully selected keywords and crafted ads that resonated with the target audience, encouraging them to engage with the Society for AIDS Care’s resources and programs.

• Google SEO

  • To improve the Society’s organic search rankings, we implemented a comprehensive SEO strategy. This included in-depth keyword research, on-page optimization, and content creation focused on the organization’s key services and educational materials. We also worked on improving the website’s technical structure to ensure it met best practices for search engine indexing, making it easier for people to find the Society’s services online.

• Website Landing Page for ad-hoc marketing event

  • These landing pages were optimized for conversions, with clear calls-to-action and engaging content tailored to the needs and interests of the target audience. Each landing page was crafted to align with the Society’s branding and mission, ensuring a consistent user experience across their digital presence.