Project Background

HOWL Studio is an independent designer clothing brand established in 2013 in Hong Kong. Known for its unique and fashion-forward designs, the brand has garnered support from i KOLs and actresses, solidifying its place in the fashion industry. As an emerging brand, HOWL Studio needed to strengthen its online presence and reach a broader audience through effective digital marketing.

Client: HOWL Studio

The Challenges

Our Tasks

HOWL Studio sought to maximize its impact on social media, improve its search engine visibility, and effectively manage its advertising budget. With strong backing from prominent figures in the fashion world, the brand needed a strategic approach to digital marketing that would translate their offline influence into online success.

• FB IG ad. management

  • We managed HOWL Studio’s ad campaigns on Facebook and Instagram, focusing on careful budget planning to maximize ROI. We created targeted ads that highlighted the brand’s unique designs and strategically positioned them to attract fashion enthusiasts likely to engage with and purchase from the brand. Continuous monitoring and optimization ensured the campaigns were both effective and cost-efficient.

• Google SEM & SEO

  • We implemented a dual approach combining SEO and SEM. Our SEO efforts included optimizing website content and structure ,performing industry-specific keyword research, and improving the site’s technical structure to boost organic search rankings. Simultaneously, we managed a targeted SEM campaign on Google, crafting ads designed to capture high-intent search queries related to fashion and designer clothing. This approach ensured that HOWL Studio not only ranked higher in organic searches but also appeared prominently in paid search results, driving more qualified traffic to their website.

• Social Media Content Consultation

  • We provided strategic social media consultation to refine HOWL Studio’s online presence. This included guidance on content strategy, audience engagement. We advised on crafting content that showcased their latest collections, behind-the-scenes moments, and the brand’s distinctive style, resonating with their target audience.