Project Background

AABYtech is a manufacturer of advanced light therapy lamps, with a focus on providing innovative wellness solutions to customers in the US, UK, and Europe. With their own factory based in China, AABYtech sought to expand their market reach and enhance their digital marketing efforts to better connect with their international audience.

Client: AABYtech.

The Challenges

Our Tasks

As a brand targeting a global market, AABYtech needed a comprehensive digital marketing strategy to boost brand awareness, drive sales, and establish a strong online presence. This included the need for effective content creation, search engine marketing, and targeted advertising on amazon platforms

• Amazon profile & ad setup

  • We set up targeted ads to ensure that AABYtech’s light therapy lamps were prominently displayed to potential buyers searching for relevant products on the platform. This included keyword selection, bid management, and performance tracking to maximize sales conversions.

• Google SEM

  • We set up and managed a comprehensive Search Engine Marketing (SEM) campaign on Google. This included meticulous keyword research, ad creation, budget management, and ongoing monitoring to optimize performance. The campaign was designed to capture search intent and drive traffic to AABYtech’s amazon's store.

• Social Media Content Farming

  • We developed a robust content strategy for AABYtech’s Facebook and Instagram pages, focusing on visually appealing post designs that highlighted the benefits of light therapy. The content was crafted to educate potential customers, showcase product features, and build a community around the brand. Regular posts were designed to engage the audience, drive interaction, and increase follower growth.

• FB IG Campaign Creation

  • We created and executed targeted ad campaigns on Facebook and Instagram, aimed at AABYtech’s key demographics in the US, UK, and Europe. These campaigns were designed to raise brand awareness.